IDESA
Digital consolidation of eight subsidiaries through a corporate CMS integrated with CRM, improving governance, visibility, and operational control.
Sobre el cliente
Grupo Idesa is a large industrial conglomerate with over 10,000 employees and multiple subsidiaries operating in highly regulated sectors such as petrochemicals, construction, transportation, manufacturing, and logistics. Its decentralized structure required a unified digital strategy while preserving each business unit’s operational autonomy.
Descripción
The project focused on centralizing Grupo Idesa’s digital presence and commercial operations under a single corporate framework. A corporate CMS was designed and implemented, fully integrated with CRM systems and internal infrastructure to connect websites, communication channels, and commercial workflows into one unified ecosystem.
The solution balanced centralized governance, regulatory compliance, and subsidiary autonomy, ensuring scalability, security, and alignment with corporate IT policies and standards.
Reto
- Disconnected websites and communication channels.
- Limited corporate visibility and governance.
- Strict regulatory and compliance requirements.
- Integration with internal infrastructure (Active Directory and legacy systems.
- Scalability for thousands of usersDivergent priorities across subsidiaries.
Respuesta
- Deployment of a governed corporate CMS as the digital backbone.
- CRM integration for leads, quotations, and inbound communications.
- Role-based access and permissions model.
- On-premise deployment aligned with security and compliance standards.
- Brand and digital experience standardization.
- Continuous coordination with IT and executive stakeholders